“Since time immemorial, color has been a tool of expression. An undeniable extension of who you are. And that’s exactly why we brought it to iPhone. It’s why we said no to thousands of seemingly acceptable colors before saying yes to five with uncommon beauty and depth. And why color is designed to permeate everything when you use iPhone 5c. From the way it looks. To the way it works. The way it makes you feel. Because for color to truly be part of the experience, it can’t simply be painted on. It has to be engineered in.”
–Apple
As soon as Apple launched the new iPhone 5c design, TAVIK was immediately conceptualizing cases for it. And because not everyone is keen on covering up that colorful makeup of their new iPhone 5c, TAVIK has created a case for the device that highlights the bright exterior of its new product while maintaining the form-fitting design. Enter the HOLLOW.
TAVIK’s HOLLOW case for the iPhone 5c provides state-of-the-art protection in a stylish two layer design. Innovative frosted cutouts accentuate both the 5c’s bright hue and sleek design while guarding against scratches, dents and the occasional party foul. The case still grants full access to all ports, speakers and camera, with the additional protection of the volume and power buttons being fully enclosed.
Even when viewed from the front, the edge of the case is designed not to cover the rim of the phone, but run perfectly parallel to it. In line with the Apple ethos, the result is a case that feels like a part of the phone, not just something designed around it. And this belief is even carried through to the recognizable black and white branded TAVIK packaging, with an easy to open, simple magnetic snap closure, making access to the case, minimally straightforward.
The HOLLOW case launches today on Apple, and is also available on TAVIK.com in black, white and pink.
For press inquiries, please contact hannah@tavik.com
More from the collection, visit the TAVIK website.
