SurfStitch.com is Australia's #1 for surf and fashion. The website has over 600 brands and a fashion blog, THE LENSE. They caught up with our amazing Women's Creative, Carly Osler, to feature as part of their "Meet Your Maker" series. Check out part of the interview below.
Walk us through the design team’s innovation process for the spring summer 2015 collection?
For me, the 2015 collection started while browsing through my personal collection of vintage Vogue magazines from the 90s. It was this inspiration that helped create most of the shapes you will see. I love the sexy silhouettes and modern, sporty vibe. Originally from Canada, I have a strong appreciation for the Californian landscape and its unique colour palette. I was inspired by all parts of CA – from Malibu sunsets to gritty downtown LA buildings. The designs were also influenced from street style and the Southern CA beach culture.
What will we see you wearing from the new collection?
One of my favorite suits from the 2015 collection is the KORA top – A demi cup underwire top with mesh paneling, paired with our classic JAYDEN bottom. Both pieces are perfect for my next Palm Springs weekend getaway, where you can find me poolside sipping on a Desert Facial (one of my all time favorite cocktails at the Ace Hotel.)
The fashion industry is a bit of a hard one to crack, how did you get your foot in the door?I got my start in the fashion industry at age 15, working in retail in my hometown of Kelowna, BC Canada. Later, I graduated fashion school with a Visual Merchandising and Design Degree, in Vancouver, BC. Over the years I worked in many different parts of the fashion industry, including running my own showroom for the West Coast of Canada. I made the move to CA in the summer of 2011 and got a lucky start through networking and my personal Tumblr; 100shadesofgrey (named before the book!). All of this landed me my current position at Tavik.
What’s the next big thing coming out of Tavik?
The release of Tavik Women’s Apparel for Spring/Summer 2015, which we are really excited about. The range consists of luxe casualwear that can easily be transitioned from day to night.
Click HERE to see the rest of the story on THE LENSE and read more about Carly and her typical day at our Irvine, CA headquarters.
