The "I woke up like this" barely-there makeup trend is in full swing, as reflected on runways and in Spring 2015 color palettes. A barefaced look, a la Kate the Great in the 90's, is trendier than going to SoulCycle in Birkenstocks.
According to Byrdie, "none of the cool kids wear makeup." They refuse to try too hard and instead, are defining a new norm; a new standard of beauty.
Allure reports that Jason Wu's palette for Lancôme, coming out this July, has a "minimal but super-pretty look".
Harper's Baazar compiled a whole gallery of celebs sans-makeup and they look absolutely gorgeous.
We're totally on board for this modern, minimalist trend. Check out a few items that pair best with this look.