This Sunday, our boys Cut Snake will be performing at HARD Day of the Dead at the Fairplex in Pomona.

This is it - the set you don’t want to miss.

Get your crew together and mob over to the 7UP Green (Stage 5) at 2:30pm.

Don’t forget to check out their newest track up on SoundCloud.

Tilly’s created a winter wonderland in their headquarters parking lot last Wednesday night. We celebrated the beginning of the holiday season with great music, drinks and dancing.

Kayleigh Brunner on the dance floor

TAVIK'S Carly, Miles, and Lauren

ELECTRIC'S Ian Foulke

Cait Barker and Taylor Cardinio 

Photos by Taylor Cardinio

A Halloween weekend for the books. 

From our Aussie mates Cut Snake, to DeadMau5, to Calvin Harris, everyone absolutely killed it at HARD Day Of The Dead.

Music festival essential: A Tavik One Piece. These babes danced off into the sunset in the Ania One Piece.

This Thursday, we're taking it a few decades back to an early purveyor of hip-hop music in California.

Greg Broussard, better known as Egyptian Lover, was the head of DJ group Uncle Jamm’s Army in the early 1980s. Broussard helped provide the beginnings for what is now the West Coast hip-hop scene. They have been widely regarded as pioneers in the world of dance music, both self-produced and distributed. Listen to “Computer Love (Sweet Dreams)” off of Broussard’s 1983 solo record On the Nile.

Thursday Afternoon is TAVIK’s song choice to help get your weekend started early and “beat” the crowds…

Colder air and shorter nights mean that the holidays are right around the corner. As the temperature drops, TAVIK styles heat up in the Holiday 2014 Collection.  Now available online, the latest threads are a sure-fire way to keep warm all winter (besides exchanging a little extra body heat).

THE RIFT

A modern twist on the classic hoodie.

// SHOP THE ADVENTURE //

This longer fitting fleece has an overlapping hoodie, high-detail patch pocket and bottom opening drawcords. The 280 GM fleece will keep you warm, whether you're shredding fresh powder or chasing the winter swells.

Who can say no to an impromptu getaway?  If you’re looking for your next travel destination, we’ve rounded up a few of our favorites worth checking out. 

BIG SUR, CA

The Mia Dress is perfect for this beach meets forest adventure. | via Post Ranch Inn

MIAMI, FLThe Adele One Piece mixes sassy and sophisticated for the beaches of Southern Florida. | Photo and list of must-do's via National Geographic

LAS  VEGAS, NVWith a bold, dramatic vibe, the Connie One Piece  pairs nicely with this Vegas destination. | Encore Beach Club

SEDONA, AZ The Jessica Romper is the cover-up you need for this desert spa getaway. | Mii Amo Spa

NAPA, CASweet and classy, the Priscilla One Piece is perfect for poolside wine tasting. | Calistoga Ranch

YOSEMITE, CA Run wild and free through Yosemite National Park in the Alexa One Piece. | Photo by blogger and model Leah Bradley

LAGUNA BEACH, CAThe Emily Top is a must-pack item for the shores of Laguna.  This bandeu is perfect for tanning and relaxing on the beach, while the halter straps keep you secure for whatever adventures may come your way. | via Studded Hearts

CUSCO, PERU Whether you want to explore the Lost City of the Incas or relax by the pool fit for an Empress, the Andi One Piece is your go-to suit. | Palacio Nazarenas

RIO DE JANEIRO, BRAZIL  Rio de Janeiro is a city with amazing nightlife and incredible sight-seeing.  From surfing to Samba dancing, move your booty in the Jayden Bottoms. | Fasano Hotel

SANTIAGO, CHILEThe design of the Bianca Top mimics the steep, beautiful lines of the Andes. This top is great for catching some rays while lounging poolside at the base of the mountain. | Portillo Hotel

CAPE TOWN, SOUTH AFRICAThe Minka tiger-print top is perfect for a South African getaway. One part-safari, one part-beach vacation. | Photo via National Geographic

SANTORINI, GREECE  Look like a greek goddess in the Stella Maxi Dress. | Mystique Hotel

This Tuesday, we're checking out one of the most sampled bands in history and the popular 21st century song that they've inspired.Kraftwerk is widely regarded as the most impactful electronic music group, and essentially pioneered and popularized the genre. Commonly referred to as the most sampled band, their melodies have been recycled by the likes of Jay-Z, LCD Soundsystem, Depeche Mode, Devo, New Order, Pink Floyd, and many more. Coldplay has even participated, and actually approached Kraftwerk requesting permission to use melodies found in their song “Computer Love” off of the 1981 album Computer World. The result was “Talk”, found on Coldplay’s 2005 album X&Y. Listen to both below.

Past and Present is Tavik’s way of paying homage to the musicians that may have been forgotten, but continue to inspire us today. In each installment we take music from earlier generations and compare it to the songs they influence today.

Orange County, CA – November 20, 2014 – TAVIK, original lifestyle brand cultivated from modern beach culture, today announced two collections of premium, authentic accessories for iPhone 6 and iPhone 6 Plus available online on Tavik.com and in select premium retailers nationwide.

Fusing refined style and versatile functionality, TAVIK’s latest accessory collection includes new case designs such as the dynamic SYNTH case and leather bound styles like the LINDAN Folio case. TAVIK’s new case lineup also includes past favorites like the sleek OUTER EDGE Bumper, FLETCH Wallet, and textured WORKWEAR cases, expertly redesigned for the iPhone 6 and iPhone 6 Plus.

“Tavik’s emphasis on one-of-a kind design and attention to detail are reflected in our latest collection of accessories with cases that enhance the iPhone’s usability, while striking a balance between originality, genuine style, and protection,” said Erik Paulsen, President of TAVIK.

TAVIK iPhone 6 and iPhone 6 Plus Case Details Include:

OUTER EDGE Bumper

Redesigned for the iPhone 6 and iPhone 6 Plus, TAVIK’s signature OUTER EDGE Bumper showcases the sleek look and feel of the iPhone while providing low-profile protection with a raised outer edge frame. The OUTER EDGE Bumper is available in four complementary color options to effortlessly outline the iPhone 6 and iPhone 6 Plus. 

FLETCH WALLET

With a 2-in-1 design, the versatile FLETCH Wallet ensures style and convenience with a front cover that features three card slots to hold ID, credit cards, and cash for carrying the essentials. The FLETCH Wallet’s front cover is also removable, serving as a second, slim case option. Offered in Black and Brown genuine leather, the FLETCH Wallet is the ideal solution for keeping all the necessities in one place. 

SYNTH

The translucent SYNTH case features a glossy gradient color way that complements the polished design of the iPhone while offering exceptional device protection with a strong textured frame. The stunning SYNTH case is offered in five illuminating color options.

LINDAN

Built to last, the timeless LINDAN Folio features 3 card slots and an inner pocket to hold credit cards, cash, and ID and is available in an array of materials ranging from denim to canvas, accented with genuine leather. 

CHANNEL

The essential CHANNEL case is offered in several classic color combinations to complete any look, including Black, Gray, Blue, White, and Pink. Designed with high-performance, impact-resistant materials, the CHANNEL case features a flexible, soft touch hold and is the perfect solution for everyday protection.

HOLLOW

The innovative HOLLOW case combines protection and style with a semi-transparent textured stripe design and is crafted with shock absorbent materials for excellent drop protection. The HOLLOW case is available in classic White and Black color ways or in bright and bold Blue and Pink options.

WORKWEAR

Premium and protective, the WORKWEAR case is stylish and durable due to a unique in-mold fabric application process that maintains the fabric’s sleek appearance and creates a soft-touch feel. The WORKWEAR series is offered in a range of curated fabrics reflecting modern beach lifestyle.

STAPLE

The sleek STAPLE case is ideal for users looking for low-profile protection. Slim and lightweight, the snap-on STAPLE case covers the back and sides of the iPhone 6 and iPhone 6 Plus and is offered in several basic and bold color options.

TAVIK cases for iPhone 6 and iPhone 6 Plus are now available online on Tavik.com and in select premium retailers with prices ranging from $29.95-$59.95. Additional accessories from TAVIK include stylish cases for iPad Air, iPad mini, MacBook, iPhone 5/5s and iPhone 5c cases and more. Check out tavik.com/lookbooks to view the complete TAVIK 2015 accessory lineup.

For press inquiries, please contact:

Kelly McElroy

TAVIK

kmcelroy@tavik.com

About TAVIK: TAVIK is an original lifestyle brand cultivated from Modern Beach Culture. Recognized for redefining and uniting the modern age with beach heritage, TAVIK creates, designs, and connects subcultures through premium men's, women's and accessories collections.

The TAVIK iPhone 6 Case collection fuses modern beach style with dependable device protection. Available for iPhone 6 and iPhone 6 Plus, TAVIK's mobile phone accessory collection includes global favorites such as the OuterEdge Bumper and FLETCH Folio Credit Card Case. For the user who desires effortless style that protects their iPhone, shop the TAVIK iPhone 6 and 6 Plus lineup. 

OuterEdge Bumper

Show off your new iPhone 6. The OuterEdge Bumper provides a barrier between your device and everyday wear and tear, with a protective border that outlines the perimeter of the iPhone. Co-molded for impact-resistant protection, it's finished with a soft touch coating for a comfortable feel in the hand.

SYNTH Case 

Display your iPhone 6 and iPhone 6 Plus like a work of art. Designed with a multicolor ombre back, the SYNTH Case protects the device against drops and dents with a shock-absorbing bumper. Less than 2mm thick, the SYNTH Case maintains the shape and feel of the iPhone with a super thin, sleek profile.

FLETCH FOLIO

Consolidate your pockets with the FLETCH Folio Credit Card Case. Available for iPhone 6, the FLETCH is constructed of genuine leather and offers three card slots for carrying bank cards and ID. For lighter use, remove the interior snap-on Plextonium case that protects the iPhone against scratches and dents.

STAPLE Case 

An everyday essential, the STAPLE Case is a snap-on accessory for iPhone 6 or iPhone 6 Plus. Composed of a durable polycarbonate material, the STAPLE Case easily slides in and out of pockets and bags with sleek soft touch or glossy finish options.

A behind the scenes look at our photo shoot with the gorgeous Rikki Barton. 

She's packing the essentials and falling head-over-bare-feet in love with adventure.

Wearing the TAVIK Noir Woven and Janet bikini bottoms, Rikki was shot on location at a seaside home in Corona Del Mar to capture a vintage look. 

Our friends at SWELL.com rounded up their favorite TAVIK T-Shirts, Wovens, Pants and Jackets to feature in their Men's Holiday Gift Guide.

With the holidays around the corner, SWELL is making it easy for you to get your shopping over with. Their Holiday Gift Guide features several TAVIK pieces that belong on your list. Check out a few of our favorites below.

Essential T-Shirt

Vincent Woven

Hamato Pants

Droogs Jacket

30% OFF SITEWIDE & FREE DOMESTIC SHIPPING

Yep.

Receive 30% off all online items with free shipping for customers in the US.  Shop TAVIK best selling items including men's fleece, jackets and denim, TAVIK SWIMWEAR, and TAVIK iPhone 6 accessories. The TAVIK Black Friday sale ends Sunday.

// SHOP THE TAVIK BLACK FRIDAY SALE NOW //

30% Off Sitewide + Gift With Purchase 

Shop the TAVIK Cyber Monday sale and receive 30 % off sitewide and the Hunt Club Hat as our gift to you on all purchases. Free shipping continues for all US orders.

Sale ends on Tuesday, December 2nd at 11:59 PST.

With a flare for theatrics, professional surfer Paul Fisher takes to the Bali waters donning Tavik apparel and an eye-catching ride.

In this new clip from Surfing Magazine, Paul Fisher rides a board fondly named, "Hippy Dick" with track, "Free Your Mind" - Cut Snake.

"Maybe not the most ideal shape in the world of fluid engineering, but certainly the entertainment dream... If nothing else, Paul Fisher will be remembered as an innovator in the field of functional phallicism."

Get Fisher's look with the TAVIK Deco Board Shorts and TAVIK Flopper Woven // Also available at SWELL.COM

A serious prize package has been put together by TREO Music before their upcoming show. Entering is easy and one lucky winner will walk away with some great gear.

You could win:

• A limited edition TREO hat
• A table and bottle for you and your friends at TREO's show this weekend at Sutra in Costa Mesa, California
• A TAVIK Rift Fleece and Crew T-Shirt.

All you have to do is:

1. Like TAVIK and Sutra on Facebook.

2. Share this photo on your Facebook:

3. Tag 3 of your friends in the comments that you would bring with you to the show.

1 winner will be announced before Saturday, Dec. 6th.

Good Luck!

Taylor Cardinio of $6.76 Plus-Tax Talks Tavik Case Collab

In the words of Taylor Cardinio, “$6.76 Plus-Tax is a disposable camera collection of friends, travels, surf, girls, strangers and everything else that’s f***ing cool.” There’s no denying these photos are both captivating and pretty f***ing cool. Cardinio exhibits his photos via Instagram at @676plustax, to his many fans – over 30,000 to be exact. His unique style of capturing the moment in photos and videos epitomizes lifestyle of Modern Beach Culture.

Lending his take on Modern Beach Culture, Taylor and TAVIK came together to create the $6.76 Plus-Tax iPhone Case Collection. The result? Two worlds of cool colliding in three photos turned prints on iPhone 5/5s cases now available on tavik.com.

For a closer look into the collaboration, read TAVIK’s interview with Taylor below:

How did $6.76 Plus Tax start?

I've been taking photos on a disposable camera all my life. Like basically all kids, but maybe a little more interested in the way that piece of plastic works than most kids. It was never anything serious until about a year ago when I met my girlfriend... At the time she was just my hot neighbor (convenient, I know). I would make up some shit like I had a whole disposable camera thing going just so she would let me take photos of her. I then started taking photos of everything I was doing and everybody I was around. Models, artists, professional surfers, designers, strangers, lovers, but most importantly these people were my friends. I'd just be out doing what Id always do or be somewhere id normally be but always have a disposable camera with me.  From there it grew, naturally.

Taylor with girlfriend Cait Barker

The most important thing to me about the whole 676 shit is I don't like being called a photographer. At all, actually. If you have an Instagram nowadays you're a photographer, everyone's a photographer. The art is in the experience. Really being there, really meeting that person, really smiling, cussing, laughing, fighting, loving. We're too focused on getting the "right" photo for our instagram's nowadays that we miss all the feelings of what it is we actually came for. Plus, what's the "right" fucking photo anyways?

Why did you choose TAVIK? What do you like best about working with TAVIK?

I mainly joined TAVIK because Mark Powell (TAVIK’S Creative Director) is a big influence on me. He subconsciously taught me a lot before working for TAVIK and now teaches me daily since being on the team. I also saw the potential TAVIK was bringing to the table in the industry. The product keeps getting better and better and it's something to be excited about.

TAVIK Creative Director, Mark Powell (left) with Taylor Cardinio (right)

Why did you choose cases over apparel for a collaboration with TAVIK? 

I chose cases for a collaboration because everyone's best friend nowadays is their phone. It allows a lot of eyes to see it everyday, whereas a t-shirt might get worn once then become a cleaning rag. Hopefully soon we can collaborate on a couple t-shirts. Ones that won't end up as cleaning rags.

What are the three images you chose to include in the collaboration?

The three new images I chose for my collaboration with TAVIK are:

• Neon hotel sign
• A guy and girl hanging out and drinking (sounds cheesy but it's abstract and kinda cool)
• A Palm tree scene

You have so many amazing pictures, why did you select these 3 to be a part of the case collaboration? Any significance or inspiration behind these specifically? 

I chose these three images because I felt that they represent Modern Beach and 676 both mutually. Bright lights, fast times and ocean minded. We all surf, but none of this full performance bull shit. We drink, stay up late and have fun but we're learning and developing our taste level in the meantime. That's what these three cases all rooted from. That time and that place.

Taylor in the TAVIK Crew T-Shirt

French music duo Air formed in Versailles, France nearly two decades ago, and have since found a great deal of success.

In 1999 they were approached by Sofia Coppola, requesting they create the score for her film The Virgin Suicides. Listen to the single “Playground Love” below.

Thursday Afternoon is TAVIK’s song choice to help get your weekend started early and “beat” the crowds…

What you wear to the Christmas tree lot says as much about you as the tree you choose. We've put together a casual ensemble that will keep you warm on a winter night and ready for the job.  Check out the TAVIK Featured Threads below.

Villard Jacket // Quilted nylon jacket featuring a flannel lining with polyfill. The VILLARD is insanely warm and effortlessly stylish.

Baron Knit // 3/4 length sleeve knit with inset panel and scalloped hem. The BARON is the perfect combo of classic and cool.

Falls Denim // The ultimate balance between form and function. This slim, straight leg jean sports a modern, classic cut.

Springs Beanie // Soft roll heather knit beanie.Good luck finding the perfect Christmas Tree, and remember - don't lick anything cold.

From A Christmas Story

Christmas tree photo via offbeat & inspired.

Harald Grosskopf is not widely known. However, in 1970s Germany he was an influential and recognized figure in the experimental music scene that is now known as “Krautrock”.

In the Summer of 1979, Grosskopf retreated to the countryside with a Moog and an 8-track, emerging months later with his 1980 album Synthesist.

In 2011, RVNG reissued the album as Re-Synthesist, featuring the original material as well as re-workings by the likes of Oneohtrix Point Never, Snoretex and James Ferraro.  Listen to “Synthesist”, as well as an alternative version by Snoretex below.

Past and Present is Tavik’s way of paying homage to the musicians that may have been forgotten, but continue to inspire us today. In each installment we take music from earlier generations and compare it to the songs they influence today.